Excuse Me Growth Hacking… What are you?

Growth Hacking; what are YOU? No don’t worry, I did too immediately imagine a lumberjack hacking away at a tree but no my friends that is simply just not the case. Growth hacking is a technique using creativity, analytical thinking, and social metrics to sell products and gain exposure. Growth hackers are the masters of search engine optimization, website analytics, content marketing and A/B testing. Sounds fancy right? Nah, Wikipedia informs us that growth hacking is a low-cost and innovative alternative to traditional marketing schemes. In today’s market companies need to utilize social media and viral marketing verses the normal …

Content Marketing; Why Content is KING

What is content marketing? Content marketing is the creation and distribution of valuable, relevant and consistent content in order to attract and acquire a relevant audience to promote your ROI. There are 27,000,000 pieces of content shared every day on Facebook. Sadly, in general only 63.4% of content is original. Original or not, content marketing has become one of the top three marketing trends in 2014. Creating and promoting relevant content in your industry has positive impacts for strategic marketing plan. But how do we share content now-a-days? The top three types of advertising that have the most impact on …