Brochure// A tri-fold brochure containing a vast amount of literature on a career in the Graphic Design industry as well as information on how to obtain your certificate in Digital Graphic Design from Vancouver Community College.
The brochure visually outlines the allure of living and studying in the city of Vancouver.
The photographs of Vancouver, which were taken by myself, incorporate the ‘vibes’ of the city, in order to depict the inspiration that surrounds residents in everyday life. All photography has been muted by reverting to black and white. This eases the viewers reaction to the photography as a large number of images were used. However, a two colour photo manipulation effect has also been applied to inspire interest and a dream like effect.
All of the literature has been presented in a simple and easy to follow way, with only the most relevant details provided, allowing the audience to absorb and utilize the information at hand.
BC Technology Industry One-Pager// Providing important statistics about the BC Technology industry for the tech community and BC government.
BC Technology Job Opportunities Postcard// Marketing collateral to illustrate the BC technology industry job opportunities. One of numerous collateral created for BC technology talent events and initiatives such as GoNorthCanada.
FinTech in Vancouver// Introducing via postcard the FinTech culture to BC with a list of eager supporters. Mailed out to a list of 5000 members and government supporters.
Specimen Book// A font specimen book illustrating the different styles and weights of the Rockwell font family in 18pt. This isn’t your boring font specimen book. The different weights are organized in an appealing way to demonstrate their various uses. Also, the design plays with the individual letters, establishing that the Rockwell font family can be used for more than just a text, but as typographical art.